Australia's Top Crypto Body Rebrands To Attract More Fintech Firms And Banks

According to Odaily, in a bid to attract more fintech companies and banks, Australia's leading crypto industry organization, Blockchain Australia, has removed the technology from its name and rebranded as the Digital Economy Commission of Australia (DECA). DECA plans to establish eight member categories, including crypto and Web3, tokenization, government and charitable organizations, payments, and banking.

This brand reshaping comes as CEO Simon Callaghan steps down from his position, with former COO Amy-Rose Goodey taking over as Managing Director. The move is seen as a strategic shift to broaden the organization's appeal and reach within the rapidly evolving digital economy. The rebranding is expected to help DECA attract a wider range of members from various sectors, thereby strengthening its position as a leading authority in the digital economy space.

The change in leadership, with Goodey taking the helm, is also expected to bring a fresh perspective and new direction to the organization. Goodey's experience and knowledge in the field will be instrumental in guiding DECA through this period of transition and growth. The organization's focus on areas such as crypto, Web3, and tokenization, among others, underscores its commitment to staying at the forefront of digital economy trends and developments.